NFL Reportedly Considering Separate Conduct Policies NFL Week 7 Overnight Ratings LeBron Stars In New Beats By Dre Ad Bengals Upgrading Player Facilities Source: Raiders, Rams Want L.A. Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser Ticketmaster Wants SB Subpoena Quashed Demand High For Royals Merchandise
Upcoming Conferences and Events
SBD/August 7, 2014/Marketing and Sponsorship
Braun Tapped As Official Shaver Of NFL, With Russell Wilson As Lead Spokesperson
Published August 7, 2014
RUSSELL ATHLETIC: In Seattle, Josh Kerns noted locally based Alaska Airlines today will "begin airing the first of three new spots starring Wilson." The commercials feature Wilson, the airline's Chief Football Officer, putting airline employees "through their paces in a special training camp that includes a luggage-toting high-stepping obstacle course, a lost teddy bear running drill, and flight attendants honing their throwing skills in a snack delivery accuracy training." The first spot will air on TV stations from Bellingham to Vancouver, Wash., and be "featured prominently" during tonight's Seahawks-Broncos preseason game (MYNORTHWEST.com 8/6). See the full endorsement portfolio for Russell Wilson at Resource Guide LIVE.