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SBD/August 7, 2014/Marketing and Sponsorship
Braun Tapped As Official Shaver Of NFL, With Russell Wilson As Lead Spokesperson
Published August 7, 2014
RUSSELL ATHLETIC: In Seattle, Josh Kerns noted locally based Alaska Airlines today will "begin airing the first of three new spots starring Wilson." The commercials feature Wilson, the airline's Chief Football Officer, putting airline employees "through their paces in a special training camp that includes a luggage-toting high-stepping obstacle course, a lost teddy bear running drill, and flight attendants honing their throwing skills in a snack delivery accuracy training." The first spot will air on TV stations from Bellingham to Vancouver, Wash., and be "featured prominently" during tonight's Seahawks-Broncos preseason game (MYNORTHWEST.com 8/6). See the full endorsement portfolio for Russell Wilson at Resource Guide LIVE.