SBD/August 5, 2014/Media

ESPN, CBS Take Fantasy Football To Mobile Devices As Players Show Heavy Usage

Fantasy football season is approaching, and publishers are "ready for the rush with revamped mobile apps," according to Michelle Castillo of ADWEEK. ESPN VP/Fantasy Games & Premium Products George Leimer said that players using the company's reconfigured fantasy platform will "be able to set up leagues and mock draft talent through mobile." Enhanced features to be unveiled later this month lets users’ "social circles comment and 'outright ridicule' their decision-making process via the app." CBSSports.com also has "retooled its mobile platform, enabling live drafting -- with plans to introduce an app called Fantasy Draft Kit during the first week of August." eMarketer Mobile Senior Analyst Catherine Boyle said that while users "shift to mobile, brands are still slow to shift their investments." However, RotoWire President & co-Founder Peter Schoenke "argued that brands are starting to come around." Castillo reported the success of RotoWire’s mobile platform, which in '13 ranked as the top-selling fantasy football iOS app, "helped secure DraftKings.com as a sponsor this year." CBSSports.com "expects to attract more advertisers than it did last year and has secured Jack Link’s Beef Jerky," while ESPN "has at least 10 sponsors lined up for this season, including Wiser’s Whiskey and BMW" (ADWEEK.com, 8/4).
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