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SBD/August 5, 2014/Marketing and Sponsorship
John Wall Heads To China, Japan Next Week To Promote Adidas Signature Shoe Line
Published August 5, 2014
BIG MARKET COURTSHIP: In N.Y. Frank Isola writes if Durant signs a sponsorship deal with Under Armour, it "could also be beneficial" to the Wizards when Durant becomes a free agent in '16. Wizards Owner Ted Leonsis and UA Founder, Chair & CEO Kevin Plank have been involved in "several philanthropic endeavors" in the DC area. But the Nets "could have a friend" in Roc Nation Sports Founder Jay Z, who once "held a minority stake in the club" and signed Durant as a client. Furthermore, Nets and Barclays Center CEO Brett Yormark is the "twin brother" of Roc Nation Sports President & Chief Strategy Officer Michael Yormark (N.Y. DAILY NEWS, 8/5).