Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park NBA Proposes Changes To Review Protocol Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M
SBD/August 5, 2014/Marketing and Sponsorship
John Wall Heads To China, Japan Next Week To Promote Adidas Signature Shoe Line
Published August 5, 2014
BIG MARKET COURTSHIP: In N.Y. Frank Isola writes if Durant signs a sponsorship deal with Under Armour, it "could also be beneficial" to the Wizards when Durant becomes a free agent in '16. Wizards Owner Ted Leonsis and UA Founder, Chair & CEO Kevin Plank have been involved in "several philanthropic endeavors" in the DC area. But the Nets "could have a friend" in Roc Nation Sports Founder Jay Z, who once "held a minority stake in the club" and signed Durant as a client. Furthermore, Nets and Barclays Center CEO Brett Yormark is the "twin brother" of Roc Nation Sports President & Chief Strategy Officer Michael Yormark (N.Y. DAILY NEWS, 8/5).