Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds DeAndre Jordan Parts Ways With Relativity Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension
SBD/August 5, 2014/Marketing and Sponsorship
John Wall Heads To China, Japan Next Week To Promote Adidas Signature Shoe Line
Published August 5, 2014
BIG MARKET COURTSHIP: In N.Y. Frank Isola writes if Durant signs a sponsorship deal with Under Armour, it "could also be beneficial" to the Wizards when Durant becomes a free agent in '16. Wizards Owner Ted Leonsis and UA Founder, Chair & CEO Kevin Plank have been involved in "several philanthropic endeavors" in the DC area. But the Nets "could have a friend" in Roc Nation Sports Founder Jay Z, who once "held a minority stake in the club" and signed Durant as a client. Furthermore, Nets and Barclays Center CEO Brett Yormark is the "twin brother" of Roc Nation Sports President & Chief Strategy Officer Michael Yormark (N.Y. DAILY NEWS, 8/5).