SBD/August 1, 2014/Media

Final Ratings: NASCAR's Brickyard 400 Lower On ESPN; UFC Up For July Fox Telecast

ESPN finished with a 3.4 rating and 5.2 million viewers for its final telecast of the annual NASCAR Sprint Cup Series race at Indianapolis Motor Speedway last Sunday, down from a 3.6 rating and 5.46 million viewers last year. The figure is the second lowest for ESPN since it began airing the race in '07, behind only the '12 race, which went head-to-head with the London Olympics. NBC will again air the Brickyard 400 next year.

NASCAR SPRINT CUP SERIES BRICKYARD 400 AUDIENCE TREND
YEAR
NET
RATING
VIEWERS (000)
YEAR
NET
RATING
VIEWERS (000)
'14
ESPN
3.4
5,196
'03
NBC
6.0
9,690
'13
ESPN
3.6
5,460
'02
NBC
6.3
10,183
12*
ESPN
3.3
5,055
'01
NBC
6.2
9,657
'11
ESPN
4.0
6,377
'00
ABC
3.7
4,958
'10
ESPN
3.6
5,709
'99
ABC
4.6
6,919
'09
ESPN
4.1
6,487
'98
ABC
4.1
5,450
'08
ESPN
4.3
6,668
'97
ABC
5.3
7,737
'07
ESPN
4.2
6,574
'96
ABC
4.3
5,809
'06
NBC
5.5
8,645
'95**
ABC
4.3
5,707
'05
NBC
6.2
9,510
'94
ABC
5.7
8,136
'04
NBC
6.1
9,315
               

CHART NOTES: Event aired on a Saturday afternoon from '94-'00. * = Aired up against London Olympics. ** = Saturday telecast rained out, with ABC showing previous year's race. Race aired on ESPN on Sunday, earning 3.858 million viewers.

FIGHT NIGHTS: “UFC on Fox 12” drew 2.49 million viewers on Saturday night, which featured Robbie Lawler’s win over Matt Brown in the main event. That audience is up 4% from 2.38 million viewers for the UFC primetime telecast on Fox last July, which featured Demetrious Johnson’s win over John Moraga. Saturday’s telecast also is down slightly from 2.53 million viewers for Travis Browne’s win over Fabricio Werdum in April. After 12 primetime UFC telecasts, Fox is averaging 3.31 million viewers. Fox also averaged 1.3 million viewers for the broadcast net’s first-ever UFC prelims on Saturday night (6:00-8:00pm ET). The telecast featured four fights. Last July’s prelims aired on FX and drew 904,000 viewers. Meanwhile, Spike TV drew 582,000 viewers for its Bellator MMA Summer Series telecast last Friday night, down from 679,000 viewers for the same event in July ‘13, which aired on a Wednesday night.

AUDIENCE FOR UFC ON FOX PRIMETIME TELECASTS
#
DATE
HEADLINE FIGHT
RATING
VIEWERS (000)
1
11/12/11
Junior Dos Santos-Cain Velasquez*
3.1
5,675
2
1/28/12
Rashad Evans-Phil Davis
2.6
4,661
3
5/5/12
Nate Diaz-Jim Miller
1.5
2,418
4
8/4/12
Shogun Rua-Brandon Vera
1.4
2,436
5
12/8/12
Benson Henderson-Nate Diaz
2.5
4,392
6
1/26/13
Demetrious Johnson-John Dodson
2.4
4,219
7
4/20/13
Benson Henderson-Gilbert Melendez
2.2
3,742
8
7/27/13
Demetrious Johnson-John Moraga
1.5
2,384
9
12/14/13
Demetrious Johnson-Joseph Benavidez
1.7
2,836
10
1/25/14
Benson Henderson-Josh Thomson
1.9
3,169
11
4/19/14
Travis Browne-Fabricio Werdum
1.6
2,529
12
7/25/14
Robbie Lawler-Matt Brown
1.5
2,487
         

CHART NOTE: * = Telecast was only one hour. Subsequent telecasts were at least two hours.

NOTES: NBCSN finished with 288,000 viewers for the cable net's live coverage of the Tour de France this year, up slightly from 287,000 viewers last year....NFL Network has averaged 58,765 viewers for its "NFL AM" show during the first six months of '14, up 10% from the same period in '13....Comcast SportsNet Houston drew a 0.0 local rating for A's-Astros on Wednesday, marking the third time in the RSN's two years of existence that the net has registered that figure for an Astros game....NBCSN drew 171,000 viewers for the season premiere of "Shark Hunters" on Wednesday, up 49% from last year's premier. The audience was just short of Syfy's 3.9 million viewers on the same night for the premiere of "Sharknado 2: The Second One."

The charts below list final ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
"UFC on Fox 12": Robbie Lawler-Matt Brown
7/26
Fox
8:03-10:31pm
1.5
2,487
PGA Tour: RBC Canadian Open: Final Round
7/27
CBS
3:00-6:00pm
1.6
2,314
PGA Tour: RBC Canadian Open: Third Round
7/26
CBS
3:00-6:00pm
0.9
1,378
"UFC on Fox 12": Prelims
7/26
Fox
6:07-8:03pm
0.8
1,300
Breeders' Cup Challenge Series: Monmouth Park
7/27
NBC
5:00-6:00pm
0.7
995
Liga MX: Club America-Tijuana
7/26
Univision
5:55-8:03pm
0.6
942
"ESPN Sports Saturday"
7/26
ABC
4:00-6:00pm
0.2
710
Asics World Series Of Beach Volleyball
7/26
NBC
4:30-6:00pm
0.5
648
Asics World Series Of Beach Volleyball
7/27
NBC
3:30-5:00pm
0.5
627
"World of X Games: Women of Action"
7/26
ABC
3:00-4:00pm
0.2
627
Guinness Int'l Champions Cup:
Manchester United-AS Roma
7/26
Fox
4:00-6:07pm
0.4
555
Red Bull Hare Scramble
7/26
NBC
3:00-4:30pm
0.4
508
"Road to the PGA Championship"
7/27
CBS
2:00-3:00pm
0.3
508
Liga MX: Santos Laguna-Cruz Azul
7/25
Azateca
10:26pm-12:34pm
0.2
402
Lucas Oil Off Road Racing
7/26
CBS
2:00-3:00pm
0.2
383
Tour de France review show
7/27
NBC
2:00-3:30pm
0.3
377
Liga MX: Pachuca-Monterrey
7/26
Telemundo
9:00-11:08pm
0.2
310
Global Rallycross
7/26
NBC
2:00-3:00pm
0.2
288
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NASCAR Sprint Cup Series: Crown Royal 400 (Indianapolis)
7/27
ESPN
1:00-4:15pm
3.4
5,196
MLB: Dodgers-Giants
7/27
ESPN
8:00-11:22pm
1.5
2,347
NASCAR Nationwide Series: Lilly Diabetes 250 (Indianapolis)
7/26
ESPN
4:30-7:00pm
1.3
1,988
"NASCAR Countdown"
7/27
ESPN
12:00-1:00pm
1.3
1,889
NASCAR Sprint Cup Series qualifying (Indianapolis)
7/26
ESPN
2:00-3:30pm
0.7
1,078
"NASCAR Countdown"
7/26
ESPN
4:00-4:30pm
0.7
1,022
NHRA Mello Yello Series qualifying (Sonoma)
7/26
ESPN
7:00-8:02pm
0.7
1,018
NASCAR Camping World Truck Series:
1-800-CarCash Mudsummer Classic (Eldora)
7/23
FS1
8:58-11:00pm
0.6
873
MLB: Rangers-Yankees
7/21
ESPN
7:00-10:43pm
0.6
826
Bellator 122: Brandon Halsey-Brett Cooper
7/25
Spike
8:59-11:04pm
0.4
582

 

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