SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/August 1, 2014/Marketing and Sponsorship
Rutgers Signs Its Two Largest Sponsorship Deals Heading Into First Big Ten Season
Published August 1, 2014
COKE IS IT! In Georgia, Al Hackle noted Coca-Cola and Georgia Southern Univ. on Thursday "announced a 10-year, multimillion-dollar continuation of Coke's exclusive marketing deal on campus and for Eagles athletics." GSU President Brooks Keel said that the school's move into the FBS and the Sun Belt Conference has "multiplied the value of the marketing agreement about tenfold." The school said that Coca-Cola under the agreement will "develop customized, football-related marketing to expand Georgia Southern's brand recognition in the Savannah and Atlanta markets." Meanwhile, the university "has to give the company some free event tickets" (STATESBOROHERALD.com, 7/31). In Savannah, Donald Heath notes GSU since its conference switch has been "looking for additional revenue sources." The athletic budget has increased by about $4M to a total of $16M for the '14-15 athletic year. The school will "have two Thursday night home games televised on ESPNU," and any signage shown during those games "will get national attention" (SAVANNAH MORNING NEWS, 8/1).