Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah NASCAR Drivers Pleased With SAFER Efforts Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing
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SBD/July 31, 2014/Marketing and Sponsorship
Leavine Family Racing Adds Christians-Only Bank As Sponsor For NASCAR Bristol Race
Published July 31, 2014
CLEAN LIVING: Roush Fenway Racing yesterday announced it has extended its partnership with High Ridge Brands' Zest soap and the Sprint Cup Series No. 17 Ford driven by Ricky Stenhouse Jr., into the '15 season. Zest will again serve as a primary for Stenhouse for multiple races in '15, as well as a season-long associate sponsor (RFR).