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SBD/July 31, 2014/Marketing and Sponsorship
Chips & Putts: Smaller Sponsors Followed Suit After Bridgestone's WGC Renewal
Published July 31, 2014
A NEW ERA BEGINS: The PGA of America has selected New Era as the official cap provider for the '14 U.S. Ryder Cup team. The agreement gives New Era exclusive rights to the team's headwear through '16. The new Ryder Cup headwear will begin showing up at retail, including at PGA.com and NewEraCap.com, later this week. A portion of the proceeds will go to the PGA's 41 sections across the country. The Ryder Cup will be held Sept. 26-28 at Gleneagles in Perthshire, Scotland (PGA).
LIKE FATHER, LIKE SON: PNC Financial Services Group has renewed its contract as title sponsor of the Father/Son Challenge. PNC became title sponsor of the offseason event in '12. The multiyear extension keeps the event, which features a mix of PGA Tour and Champions Tour golfers with their sons, in Orlando (PNC).