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SBD/July 31, 2014/Marketing and Sponsorship
Golfers Offering Sponsors Several Mini-Logos On Shirts During PGA Championship
Published July 31, 2014
TENT OFFENSIVE: In Louisville, Steve Jones reports a "major merchandise tent" will open this weekend at Valhalla. The "38,000-square-foot Championship Shops" will sell t-shirts, hats and other souvenirs for next week's PGA Championship with "no tournament ticket required on Saturday and Sunday." The "largest merchandise tent ever built for a PGA Championship is centrally located on the golf course and figures to be a major hub of traffic." The tent is "expected to conduct 90,000 to 100,000 transactions." Constructed over the past six weeks, the Championship Shops -- complete with flooring, air conditioning and bright lighting -- "feels more like a department store than a tent." It is the "size of a football field" and has mini-shops for major brands, including Nike, adidas, Ralph Lauren, Under Armour Greg Norman, Cutter & Buck and New Era. There are "40 cash registers and about 600 volunteers working at the tent" (Louisville COURIER-JOURNAL, 7/31).