AutoNation Sponsors Bowl Game In Orlando Postseason Runs By O's, Nats Spark Ad Sales For MASN Mississippi State Licensing Infringement Rises Coaches Talk How Brands Impact Recruiting Marketplace Roundup McGladrey Extends PGA Tour Deal Nike Forecasts Growth In Sale Of Women's Apparel Panini Signs Exclusive Deals With Three Schools Nivea Men Signs As FXFL Sponsor Davis' Chevy Ad Continues To Draw Attention
Upcoming Conferences and Events
SBD/July 31, 2014/Marketing and Sponsorship
Golfers Offering Sponsors Several Mini-Logos On Shirts During PGA Championship
Published July 31, 2014
TENT OFFENSIVE: In Louisville, Steve Jones reports a "major merchandise tent" will open this weekend at Valhalla. The "38,000-square-foot Championship Shops" will sell t-shirts, hats and other souvenirs for next week's PGA Championship with "no tournament ticket required on Saturday and Sunday." The "largest merchandise tent ever built for a PGA Championship is centrally located on the golf course and figures to be a major hub of traffic." The tent is "expected to conduct 90,000 to 100,000 transactions." Constructed over the past six weeks, the Championship Shops -- complete with flooring, air conditioning and bright lighting -- "feels more like a department store than a tent." It is the "size of a football field" and has mini-shops for major brands, including Nike, adidas, Ralph Lauren, Under Armour Greg Norman, Cutter & Buck and New Era. There are "40 cash registers and about 600 volunteers working at the tent" (Louisville COURIER-JOURNAL, 7/31).