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SBD/July 31, 2014/Finance
Anheuser-Busch Credits World Cup For Helping Boost Profits During Second Quarter
Published July 31, 2014
TOURNEY LEAVES ITS MARK: The WALL STREET JOURNAL's Monga & Chasan noted more than 100 public companies "have already talked about the impact" of the World Cup on their businesses during Q2. Game plans were "critical, as they were on the fields, and there were some surprising feats and missed opportunities" (WSJ.com, 7/30).