Menu
Marketing and Sponsorship

Opening NASCAR Chase Race At Chicagoland To Promote Atrial Fibrillation Awareness

Chicagoland Speedway has signed a two-year deal valued in the mid- to high-six figures annually for Janssen Pharmaceuticals to title sponsor its fall NASCAR Sprint Cup race. The Sept. 14 race, which is the first in the NASCAR Chase for the Sprint Cup, will be known as the MyAFibStory.com 400. The name is designed to promote awareness around atrial fibrillation -- AFib for short -- a condition caused by irregular heartbeat. Janssen Pharmaceuticals makes a drug called Xarelto that helps prevent blood clots, which the 2.7 million Americans with AFib have an increased risk of having. AFib is more prevalent with people over the age of 65. Auto Club Speedway Senior Dir of Business Development Fritz Maskrey worked on the deal with Chicagoland President Scott Paddock and VP Scott Howard. The sponsorship is the latest in NASCAR to raise awareness for a health-related cause. The COPD Foundation sponsored the Drive4COPD 300 Nationwide Series race, which was held at Daytona the last several years, as a way to raise awareness for Chronic Obstructive Pulmonary Disease (emphysema and other lung-related diseases). The deal is Janssen’s second with NASCAR. The company previously sponsored a Nationwide Series race at Auto Club Speedway and Brian Vickers’ No. 55 car in the Sprint Cup race held in California earlier this year. Chicagoland’s Sprint Cup race was previously sponsored by Geico (Tripp Mickle, Staff Writer). In Chicago, Danny Ecker notes the deal is the "fourth new race sponsorship at Chicagoland Speedway this year." The track signed a three-year deal with sandwich chain Jimmy John's to be the "new namesake" of the NASCAR Nationwide Series race in the fall. It also signed Lucas Oil to title sponsor the Sept. 12 Camping World Truck Series race and "switched the Illinois Office of Tourism from sponsoring the Truck Series race to its July Nationwide Series event" (CHICAGOBUSINESS.com, 7/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/30/Marketing-and-Sponsorship/Janssen.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/30/Marketing-and-Sponsorship/Janssen.aspx

CLOSE