Menu
Marketing and Sponsorship

Hyperice Seeing Success With Kickstarter Campaign For "Vyper" Vibration-Enabled Rollers

California-based recovery technology company Hyperice is two-weeks into a "45 day Kickstarter campaign" for a "vibration-enabled foam roller" called Vyper, and the company has already raised more than $84,000 of its $100,000 goal, according to Michael Carney of PANDO.com. Product backers can pay $249 for the roller and they will have the opportunity to receive "limited edition units in the team colors" of Hyperice's athlete endorsers: Clippers F Blake Griffin, Vikings RB Adrian Peterson, Steelers S Troy Polamalu and U.S. skier Lindsey Vonn. Delivery is "projected" for November '14, a date which Hyperice Founder Anthony Katz believes is "eminently achievable given the current state of the product." However, Katz concedes that there is "always a small chance of delays in manufacturing." Hyperice plans to begin "direct consumer sales through its website, and later through third-party retail immediately after delivering its Kickstarter commitments in full." The retail price of Vyper will be $199 initially, and potentially $179 at scale, making it one of the "rare instances in which Kickstarter backers will pay the full retail price for early access to a product rather than get it at a steep discount" (PANDO.com, 7/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/30/Marketing-and-Sponsorship/Hyperice.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/30/Marketing-and-Sponsorship/Hyperice.aspx

CLOSE