Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/July 28, 2014/Research and RatingsPrint All
ESPN earned a 3.2 overnight rating for the Crown Royal 400 from Indianapolis Motor Speedway yesterday afternoon, which annually marks ESPN’s first NASCAR Sprint Cup Series race of the season. That figure is down from a 3.4 overnight last year, but up from a 3.0 in ’12, when the race went head-to-head with the London Games. The race in ’11 earned a 3.6.
TWELFTH NIGHT: Fox earned a 1.6 overnight for its 12th primetime UFC telecast on Saturday, which featured Robbie Lawler’s win over Matt Brown in the main event. That figure is flat compared to the eighth “UFC on Fox” telecast last July, which featured Demetrious Johnson’s win over John Moraga. The figure also is flat compared to Fox’ last UFC telecast in mid-April, which featured Travis Browne’s win over Fabricio Werdum.
The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RATING "World of X Games: Women of Action"7/26ABC3:00-4:00pm0.3 "ESPN Sports Saturday"7/26ABC4:00-6:00pm0.5 Lucas Oil Off Road Racing7/26CBS2:00-3:00pm0.3 PGA Tour: RBC Canadian Open: Third Round7/26CBS3:00-6:00pm0.4 Guinness Int'l Champions Cup: Manchester United-AS Roma7/26Fox4:00-6:00pm0.5 "UFC on Fox 12": Prelims7/26Fox6:00-8:00pm0.8 "UFC on Fox 12": Robbie Lawler-Matt Brown7/26Fox8:00-10:00pm1.6 Global Rallycross7/26NBC2:00-3:00pm0.3 Red Bull Hare Scramble7/26NBC3:00-4:30pm0.4 Asics World Series Of Beach Volleyball7/26NBC4:30-6:00pm0.5 "Road to the PGA Championship"7/27CBS2:00-3:00pm0.5 PGA Tour: RBC Canadian Open: Final Round7/27CBS3:00-6:00pm1.8 Tour de France review show7/27NBC2:00-3:30pm0.4 Asics World Series Of Beach Volleyball7/27NBC3:30-5:00pm0.6 Breeders' Cup Challenge Series: Haskell Invitational