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SBD/July 28, 2014/Marketing and Sponsorship
With World Cup Over, FIFA Sponsors May Quietly Decrease Pushes For Reform
Published July 28, 2014
VEHICLE FOR GROWTH: Vehicle valuation firm Kelley Blue Book today released a study indicating that on its site, auto brands that advertised during the World Cup in Brazil experienced twice as much growth in consumer interest compared to those that did not advertise. The greatest traffic surge occurred during the second week of the group stage, when the U.S. played Portugal and Germany. Kia and Volkswagen both saw 18% increases in terms of searches during the World Cup, while Hyundai was up 14% and Nissan up 12% (KBB).