Univ. Of Kentucky Extends Nike Deal Ugg Using NHLers For Brand Awareness Phoenix To Add Tire Barriers For Races LizardSkins Tape Popular Among MLBers Marketplace Roundup Audi Inks Four-Year Deal With MLS Toyota, IOC Reportedly Strike TOP Deal Brewery Sponsoring MSG Isles Segment Rolling Stone Gets Le Mans Car Deal Marketplace Roundup
Upcoming Conferences and Events
SBD/July 28, 2014/Marketing and Sponsorship
Subway Likely Only Sponsor Carl Edwards Leaves With When Departing Roush Fenway
Published July 28, 2014
FLORIDA TIMES-UNION, 7/28). In Charlotte, Jim Utter writes "the future of RFR has now profoundly changed." Roush said that the team "made Edwards an offer but he didn't believe Edwards' decision was based strictly on monetary issues" (CHARLOTTE OBSERVER, 7/28). ESPN.com's John Oreovicz wrote of Bayne, "It's hard to imagine that swapping a proven race winner and championship contender for a still mostly unproven younger driver will help Roush Fenway Racing emerge from its current slump, but stranger things have happened." At the "same time, JGR and Toyota's attempt to win a championship would be strengthened by the expansion to include Edwards" (ESPN.com, 7/27). The CHARLOTTE OBSERVER's Utter writes he did not "quite understand the timing" of the announcement. The news "did not come as a surprise and it seems unusual the team would want to detract from one of NASCAR's biggest events" (CHARLOTTE OBSERVER, 7/28).