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SBD/July 28, 2014/Marketing and Sponsorship
Cirrus Fitness Signs Licensing Deals With Several Pro Leagues, Hopes To Land NFL
Published July 28, 2014
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ALL ABOUT THE TEAM: The deals give Cirrus the right to use the logos of the leagues as well as all of the leagues’ teams. Sapovits noted the team element is important because it gives the company the opportunity to use longtime fan avidity to sell product, as well as capitalize on teams that quickly become hot sellers. Sapovits: “LeBron coming back to Cleveland is a perfect example.” He added that a lot of general sports fans have become Cavaliers fans since James decided to return to Cleveland. Sapovits: “That is why it really makes sense to go after multiple leagues concurrently. You can capture the pro opportunities within market regions.” Cirrus products will be available not only on CirrusFitness.com, Amazon.com and fitness retail stores, but also at college bookstores. Sapovits said there are plans to expand the company’s retail distribution outlets this fall. Cirrus does not have any athlete endorsers now, but that, too, may change. Sapovits said, “That is the next generation of the business. The athletes are using the equipment already.”