Menu
Franchises

Indians Battling Attendance Woes, Turn To Analytics To Forecast Crowds

The Indians, coming off their "surprising run" to the playoffs last year, rank 29th in MLB attendance this season, and the team's "analytically inclined front office is trying to tackle the problem," according to Kevin Kleps of CRAIN'S CLEVELAND BUSINESS. The team has "numerous methods it's using to study its fan base." Indians Manager of Business Analytics Gabe Gershenfeld has "developed a program the Indians use to predict attendance." The formula "takes historical data into account and weaves in such critical factors as the weather forecast, opponent, team performance, night of the week and time of year." It "doesn't get fans through the gates, but it does give the Indians a much better idea of how to best serve their audience." Indians Senior VP/Strategy & Business Analytics Andrew Miller said, "It's certainly helpful information to have. If you're ordering food, you have a certain amount of lead time. If you're calling up staff members to work the game, you have a certain amount of lead time, but there are still things we're changing on the fly. If we get to the last day or two and expect a big walkup, we need to be prepared for that." Miller added Gershenfeld's attendance forecast prior to the '13 season "wasn't that far off" the 1.57 million fans the Indians ended up drawing last season. The Indians now "have a much more concrete idea of which games are most likely to produce last-minute buying sprees, and which ones will be a friends-and-family type of gathering in which the staff size should be reduced and less food needs to be ordered." Gershenfeld "begins forecasting the Tribe's attendance as soon as the schedule is released, then continues to update it as the season advances" (CRAINSCLEVELAND.com, 7/27).

THE THIRD WHEEL? In Cleveland, Paul Hoynes wrote under the header, "How Do The Cleveland Indians Compete With Glare From Browns, Cavs?" Indians President Mark Shapiro said, "It's not good for us to react to what other teams and organizations do. We have to focus on our situation and what we need to do to win as many games as possible and enhance our fans' experience." He added, "I think LeBron coming back and the Browns commitment to building a winning organization can only help get more people downtown and create a more vibrant sporting scene in Cleveland. We have a lot of Browns and Cavs fans working for the Indians" (CLEVELAND.com, 7/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/28/Franchises/Indians.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/28/Franchises/Indians.aspx

CLOSE