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SBD/July 28, 2014/Facilities
Concession Prices At Levi's Stadium Show Minimal Bump From Those At Candlestick
Published July 28, 2014
YEAH, THAT'S THE TICKET! SPORTSBUSINESS JOURNAL's Don Muret reports the 49ers "have developed their own self-service ticket scanning system they say will make entering Levi’s Stadium a more efficient -- and more personal -- experience." The system, called Kezar, is "connected to the team’s new mobile application for Levi’s Stadium, which it rolled out last week." The app allows fans to "upload tickets and parking passes on their devices to be scanned by Kezar, among other features." Kezar was "created by the team’s IT group," headed by 49ers VP/Technology Dan Williams, who previously worked as Facebook Dir of Operations (SPORTSBUSINESS JOURNAL, 7/28 issue).