SBD/July 28, 2014/Facilities

Concession Prices At Levi's Stadium Show Minimal Bump From Those At Candlestick

The 49ers on Friday released the prices for their "much-touted gourmet concessions" at Levi's Stadium, and the prices "actually aren't that much higher than they were at Candlestick Park," according to Mike Rosenberg of the SAN JOSE MERCURY NEWS. Fans "will pay $10.25 for the cheapest beer available, a 20-ounce domestic such as Budweiser or Bud Light, up from $9.75" at Candlestick. A premium brew "such as a Shock Top will run you $11 for 18 ounces." A frankfurter "will cost $6.25, up 75 cents." Pepsi, Mountain Dew or Sierra Mist "will cost $5.25 for 21 ounces, a bit more expensive on a per-ounce basis than the $5.50 Niners fans paid last year for 24 ounces." Other Levi's Stadium prices include "$8 for a pizza slice (expected to be the top seller), $8.50 for garlic fries; $6 for nachos or a bag of candy such as M&M's; $5.75 for a 20-ounce bottle of water; $8.25 for a sausage or bratwurst; and $12 for a 7-ounce wine pour, tortas, a barbecue sandwich or a burger" (SAN JOSE MERCURY NEWS, 7/26). Meanwhile, seats from Candlestick Park "are now on sale -- for $749 per pair" (S.F. CHRONICLE, 7/26).

YEAH, THAT'S THE TICKET! SPORTSBUSINESS JOURNAL's Don Muret reports the 49ers "have developed their own self-service ticket scanning system they say will make entering Levi’s Stadium a more efficient -- and more personal -- experience." The system, called Kezar, is "connected to the team’s new mobile application for Levi’s Stadium, which it rolled out last week." The app allows fans to "upload tickets and parking passes on their devices to be scanned by Kezar, among other features." Kezar was "created by the team’s IT group," headed by 49ers VP/Technology Dan Williams, who previously worked as Facebook Dir of Operations (SPORTSBUSINESS JOURNAL, 7/28 issue).
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Facilities, San Francisco 49ers, NFL

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