Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/July 24, 2014/Marketing and Sponsorship
Published July 24, 2014
STILL IN PLAY? Following the firing of PGA professionals in all Dick's Sporting Goods stores nationwide Tuesday, Pittsburgh-area Golf Galaxy PGA pro Matt Trimbur said that those employed at his chain "remain employed." Dick's owns Golf Galaxy, and in Pittsburgh, Fleisher & Cohn note only those "working at Dick's" were laid off. Trimbur said, “We had some internal restructuring that affected the Dick's stores." Illinois-based golf business analysis firm Pellucid Corp. President Jim Koppenhaver said that PGA pros "offer more value to Golf Galaxy than a general sporting goods store like Dick's" (PITTSBURGH TRIBUNE-REVIEW, 7/24).
THEY JUST DID IT: In Oregon, Sherri Buri McDonald noted adidas is the official sponsor of the Int'l Association of Athletics Federations World Junior Track & Field Championships in Eugene, and organizers have "covered up Nike swooshes and pinned adidas posters to the fence alongside the track" at Hayward Field. adidas as part of the contract receives a "'clean venue' at Hayward Field, free of its rivals’ logos, although the agreement does stop short of throwing a paper bag over the statue of Nike co-founder Bill Bowerman" (Eugene REGISTER-GUARD, 7/23).