SBD/July 24, 2014/Marketing and Sponsorship

Jets' Eric Decker Models In Lifestyle Brand Buffalo David Bitton's New Campaign

Jeans company and lifestyle brand Buffalo David Bitton is "showing off its Fall 2014 marketing campaign" with NFL Jets WR Eric Decker and supermodel Erin Heatherton, according to MEN'S FITNESS. The campaign is the "second installation of the brand’s sports marketing initiative 'Buffalo Pro.'" The ads were shot by photographer Jerome Duran. Decker said, "It was my first time modeling, so I was grateful to have Erin on set to give me some tips and make me feel comfortable" (MENSFITNESS.com, 7/23). PEOPLE magazine noted Decker poses "in everything from vegan leather motorcycle jackets to thermal henleys and hoodies." The photoshoot "wouldn't be out of place on the cover of a steamy farmer romance novel" (PEOPLESTYLEWATCH.com, 7/23).
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