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SBD/July 23, 2014/Marketing and Sponsorship
Struggling Golf Merch Sales Lead Dick's Sporting Goods To Fire All In-Store PGA Pros
Published July 23, 2014
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TRYING TO GET BACK TO LEVEL PAR: HBO's Bryant Gumbel examined the state of golf and reported the sport's leaders are "trying desperate measures to cope with golf's surprising desperate times." An average of 130 golf courses in the U.S. "have closed every year for the last eight years." adidas Group North America President Mark King said, "Every macro indicator that we've been looking at for the past 20 years ... says that there are less people playing, and the ones who are playing are playing less frequently." He added, "I just don't like where the game looks like it’s going, and it's not in the right direction. ... It's shrinking to the point where you're only going to have traditional people play and it's going to become an elite game again." Gumbel noted just about "every sector of the business is in trouble." Gumbel: "Retail is off by double-digits for each of the last three years and TV ratings for some of the game's biggest tournaments have been in steady decline since 2012" ("Real Sports," HBO, 7/22).