SBD/July 23, 2014/Marketing and Sponsorship

Browns, Value City Furniture Partner For Deal On Preferred Fan Access To Training Camp

The Browns are partnering with Columbus-based Value City Furniture for a "pass that will give fans first dibs on spots to watch training camp and faster entry to FirstEnergy Stadium on game day," according to Kevin Kleps of CRAIN'S CLEVELAND BUSINESS. The Browns "are asking fans who plan to attend any of the 13 training camp practices in Berea to register on the team’s website," and those who do "will get a chance to enter the Browns’ training facility 30 minutes early, via the Value City Furniture Easy Pass." With training camp space "at a premium (the Browns’ facility can only hold about 5,000 fans), the team believes the easy pass is another way to offer fans free perks." Browns VP/Fan Experience & Marketing Kevin Griffin said that the number of passes given "will depend on the size of the crowd, but he estimates that '250 to 300' fans will have the chance to enter each of the 13 practices a half-hour ahead of their peers" (CRAINSCLEVELAND.com, 7/22).
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