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SBD/July 23, 2014/Franchises
NFL Jets Dropping Paper Tickets, Introducing Smart Card-Based Rewards Program
Published July 23, 2014
POINTS OF THE PROGRAM: In N.Y., Brian Costello reports as part of the new program, season-ticket holders "can earn points every time a visiting opponent is penalized for jumping offsides, gives up a sack or calls a timeout before the final two minutes of each half." The Jets call these "fan assists." The reward points "can be used to redeem everything from autographed memorabilia to the chance to travel with the team to a road game." Rabinowitz: "It was really born from feedback from our fans more than anything else. ... They’ve told us they want us to acknowledge their loyalty, their passion, their support, the number of years they’ve supported the team. That was really the genesis of the idea." When it comes to the fan assists aspect of the program, Rabinowitz said that this "is not because they feel MetLife is too quiet." He added, "We really want to make it true that one of the great reasons to come to a game is you can really influence the outcome. ... Everyone likes to talk now about what’s the reason to still come to the game with HDTV and that kind of stuff. There’s a million reasons, but that’s one of them" (N.Y. POST, 7/23). ESPN N.Y.'s Rich Cimini noted for Jets' games at MetLife Stadium, "late-arriving crowds have been an issue in recent years." Under the rewards program, fans "receive 500 points if they're scanned in at least 15 minutes before kickoff." Points "aren't deducted for bad behavior" (ESPNNY.com, 7/22).