Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/July 21, 2014/People and Pop CulturePrint All
NBA D-League President DAN REED is leaving the organization to join Facebook as Head of Global Sports Partnerships. Reed has been President of the league since '07. He joined the NBA in '04 and worked as Senior Dir of Team Marketing & Business Operations before his D-League stint. His last day at the D-League is July 31. No replacement has yet been named. D-League staff will report to NBA Deputy Commissioner MARK TATUM on an interim basis. Under Reed, the D-League has expanded to 18 teams with 17 teams now having single affiliation deals with D-League franchises. In '07, one NBA team had a single affiliation agreement with a D-League team. “Dan’s exceptional business acumen and tireless work ethic have lifted the NBA Development League to new heights,” Tatum said in a statement. “We thank Dan for his contributions to the NBA and look forward to working with him in his new role.” In his new job, Reed will report to Facebook Dir of Partnerships NICK GRUDIN, whose group recently partnered with Univision during the FIFA World Cup. “Facebook is a powerful platform for connecting people with the sports, athletes and events they care about. Dan is a welcome addition to the team building more meaningful connections, conversations, and experiences in this area,” Grudin said in a statement.
N.Y.-based experiential marketing agency Engine Shop has acquired L.A.-based Digital Wave Media Group, which specializes in content production. Digital Wave will rebrand under the Engine Shop umbrella and relocate its L.A. office to Engine Shop’s existing space in Beverly Hills. Digital Wave CEO RICK WILLIAMS will take on the title of Engine Shop VP/Content Production. Financial terms of the deal were not disclosed. Engine Shop CEO BRIAN GORDON said that the addition of a content production arm will help the agency deliver everything that these clients need for an experiential event. Gordon: “Capturing content and thinking in advance about what type of content you want to capture so you can build the activation and experience around that, as opposed to be it being thought of afterward, is really where things are going right now.” He said when the company decided the time was right to bring content production in-house, Digital Wave was the “first thing we looked at.” Engine Shop became familiar with Digital Wave’s work while collaborating previously -- with Digital Wave as a vendor -- on campaigns for brands including Anheuser-Busch and ESPN. Gordon said of Digital Wave’s work on the Bud Light Lime Turn Up Summer campaign, “They had a concept of coming with sort of an individual person’s journey through this experience. So he would come up with it and storyboard it and actually follow the consumer through the whole experience, like a day in the life. So it was a real combination of traditional stuff with just really cool content capture to actual vignettes and storytelling and working with talent and everything else.” The content production firm, which was founded in '07, has also worked with McDonald's, Reebok, Johnson & Johnson and Jack Daniel's. The addition of Digital Wave brings Engine Shop to 75 employees.
The Wild named Lightning Exec VP/Sales JAMIE SPENCER to the newly created position of VP/New Business Development and Assistant to the Chair. Spencer also will oversee the team’s ticket sales and fan relations department (Wild)....The Penguins named Stars Senior Adviser MARK RECCHI Player Development Coach (AP, 7/18)....Connecticut Convention & Sports Bureau President MICHAEL VAN PARYS will retire Aug. 8. He led the organization “as it expanded from a regional to statewide entity” in ’12 (COURANT.com, 7/18)....The Pistons Radio Network named Magic Radio Network Exec Producer JAKE CHAPMAN Exec Producer & Air Talent, effective Aug. 6 (RBR.com, 7/17)....The Univ. of Wisconsin-Green Bay named Bowling Green State Univ. Assistant AD/Marketing & Promotions CRAIG SANDLIN Assistant AD/External Relations (UWGB)....High Point Univ. named Ohio Univ. Assistant Dir of Media Relations MARK LAFRANCE Assistant AD/Communications (HPU).
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Oklahoma AD JOE CASTIGLIONE was named NCAA D-I Men's Basketball Committee Chair for the '15-16 season. The position is nominated and selected by committee members, who each "serve five-year terms." When he joined the committee, Castiglione was finishing out former Big 12 Commissioner DAN BEEBE's term and was "subsequently selected for a term of his own." Chairs serve one-year terms and he will serve the '14-15 season as Vice Chair (NEWSOK.com, 7/18).
GENERAL SHERMAN: Seahawks CB RICHARD SHERMAN's charity softball game at Safeco Field yesterday had an announced crowd of 22,000. Participants included Seahawks QB RUSSELL WILSON, DE MICHAEL BENNETT, WR DOUG BALDWIN, S EARL THOMAS, Lakers G KOBE BRYANT, Nuggets G NATE ROBINSON, Clippers G JAMAL CRAWFORD, former NBAers SHAWN KEMP, GARY PAYTON and hedge fund manager CHRIS HANSEN, who is "hoping to bring" an NBA team back to Seattle (AP, 7/20).
NAMES: A Montville, N.J., apartment complex at the "center of a 22-year dispute" involving Vikings co-Owners MARK and ZYGI WILF, their cousin LEONARD WILF and non-family members JOSEF HALPERN and ADA REICHMANN sold last week for $136M (NJ.com, 7/17)....Stars C JASON SPEZZA put his Hare Avenue home in Ottawa's west end on the market for C$1.69M (OTTAWASUN.com, 7/18)....Former NHLer OWEN NOLAN has listed his home in San Jose for $4.9M (LATIMES.com, 7/18)….U.S. men’s national team F JOZY ALTIDORE on Friday was honored by Boca Raton Mayor SUSAN HAYNIE at the Waterstone Resort and Marina on "Jozy Altidore Day” (South Florida SUN-SENTINEL, 7/19)….The Related Real Estate Recovery Fund, a company led by Dolphins Owner STEPHEN ROSS, “acquired the W Fort Lauderdale Hotel & Residences” last Thursday for $90M from Capri Resorts (BIZJOURNALS.com, 7/18).