Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/July 21, 2014/Marketing and Sponsorship
Published July 21, 2014
JOHNNY CHOCOLATE: ESPN.com's Darren Rovell reported Browns QB Johnny Manziel has "signed on to be the next face of Snickers." Manziel will appear in the Mars-owned candy bar's "You're Not You When You're Hungry" campaign. A national TV spot will "be unveiled closer to the NFL season." Snickers has been an NFL sponsor since '02 (ESPN.com, 7/18).
CAPTAIN AMERICA: EA Sports on Saturday announced that Sounders F Clint Dempsey will appear on the North American cover of "FIFA 15," sharing the honors with FC Barcelona F Lionel Messi. Dempsey's appearance will mark the first time that an American has appeared on the game's cover since '11 (EA).