Sponsors Gear Up For NFL Draft Fox Sports Concludes First-Ever Upfront Roadshow GoDaddy Launches Campaign Around Shaq Curry Trails Jordan In Sports Merch Sales Marketplace Roundup Polo Ralph Lauren Unveils Team USA Outfits Toyota Signs Teenage Snowboarder Chloe Kim Hershey's Changing Lettering To Activate USOC Deal NFL Prospect Joey Bosa To Endorse Met-Rx Berra's Family Signs With Steiner Sports
SBD/July 21, 2014/Marketing and Sponsorship
Published July 21, 2014
JOHNNY CHOCOLATE: ESPN.com's Darren Rovell reported Browns QB Johnny Manziel has "signed on to be the next face of Snickers." Manziel will appear in the Mars-owned candy bar's "You're Not You When You're Hungry" campaign. A national TV spot will "be unveiled closer to the NFL season." Snickers has been an NFL sponsor since '02 (ESPN.com, 7/18).
CAPTAIN AMERICA: EA Sports on Saturday announced that Sounders F Clint Dempsey will appear on the North American cover of "FIFA 15," sharing the honors with FC Barcelona F Lionel Messi. Dempsey's appearance will mark the first time that an American has appeared on the game's cover since '11 (EA).