Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/July 21, 2014/Marketing and Sponsorship
Published July 21, 2014
JOHNNY CHOCOLATE: ESPN.com's Darren Rovell reported Browns QB Johnny Manziel has "signed on to be the next face of Snickers." Manziel will appear in the Mars-owned candy bar's "You're Not You When You're Hungry" campaign. A national TV spot will "be unveiled closer to the NFL season." Snickers has been an NFL sponsor since '02 (ESPN.com, 7/18).
CAPTAIN AMERICA: EA Sports on Saturday announced that Sounders F Clint Dempsey will appear on the North American cover of "FIFA 15," sharing the honors with FC Barcelona F Lionel Messi. Dempsey's appearance will mark the first time that an American has appeared on the game's cover since '11 (EA).