Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY
SBD/July 21, 2014/Marketing and Sponsorship
Published July 21, 2014
JOHNNY CHOCOLATE: ESPN.com's Darren Rovell reported Browns QB Johnny Manziel has "signed on to be the next face of Snickers." Manziel will appear in the Mars-owned candy bar's "You're Not You When You're Hungry" campaign. A national TV spot will "be unveiled closer to the NFL season." Snickers has been an NFL sponsor since '02 (ESPN.com, 7/18).
CAPTAIN AMERICA: EA Sports on Saturday announced that Sounders F Clint Dempsey will appear on the North American cover of "FIFA 15," sharing the honors with FC Barcelona F Lionel Messi. Dempsey's appearance will mark the first time that an American has appeared on the game's cover since '11 (EA).