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SBD/July 21, 2014/Marketing and Sponsorship
On A First-Name Basis: NBA Preps Jerseys Sans Surnames For Christmas Games
Published July 21, 2014
|Jerseys featuring player first names will
be available beginning Nov. 14
I LOVE GOLD! The NBA reportedly is putting gold tabs on the back collar of jerseys for franchises that have won an NBA championship, and ESPN's Jackie MacMullan called it a "brilliant" idea, as "everyone is going to want to go out and buy" the new uniforms. However, Denver Post columnist Woody Paige said, "This is too confusing. Do we include the Lakers' championships they won in Minneapolis?" ("Around The Horn," ESPN, 7/16). ESPN's Tony Kornheiser said, "This is ridiculous! You're telling me that a player like Swaggy P (Nick Young) is now going to have championship tabs because the Lakers won championships?" He added, "If you won in Seattle, do you get one in Oklahoma City?" ESPN's Michael Wilbon said the decision was made "in the afterglow of soccer." Wilbon added the idea "can be blamed on adidas," as the apparel company is a "soccer promotion vehicle that wants to make basketball jerseys look like soccer jerseys." Wilbon: "That's all adidas cares about" ("PTI," ESPN, 7/16).