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SBD/July 21, 2014/Marketing and Sponsorship
Call-ing Card: Arkansas Files Trademark For "Wooo Pig Sooie" Chant
Published July 21, 2014
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SOUND ADVICE: Sound trademarks are most commonly used for sounds that are associated with a certain brand, like the NBC chimes or the Intel jingle. It is often equated to an oral or musical signature for a brand. “We’re always having conversations about how best to protect the symbols and images associated with the university,” Evans said. “The Hog Call has been around since the 1920s and it is exclusively identified with the University of Arkansas. Trademark protection seemed appropriate.” Evans said he did a “complete search of every sound mark and not a single college or university registered a sound mark or cheer.” As for Arkansas being the first school to federally register its cheer, Evans said, “I’m confident it’s true.” UA submitted several examples of audio and video showing Razorback fans calling the hogs. Some clips were general crowd shots at football games, while other videos showed individuals, such as Chancellor David Gearhart and AD Jeff Long. “They needed several very good examples of our fans calling the hogs,” Stimmel said. The federal office responded with the trademark earlier this month. UA is regularly among the top-20 best-selling schools for CLC. In the latest rankings released in May, UA ranked 15th. The Razorbacks ranked 10th for the '12-13 fiscal year, when they topped $4M in licensing revenue for the first time.