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SBD/July 18, 2014/Media
CBS' Moonves Discusses Future Of Thursday Night NFL Package, Possible Expansion
Published July 18, 2014
SHATTERED GLASS: ENTERTAINMENT WEEKLY’s Marc Snetiker noted TV nets have “been dabbling in using 3-D camera technology to cover sporting events, but that’s likely an approach that CBS won’t be taking moving forward, thanks to previously failed experiments like the Masters tournament or the final weekend of NCAA basketball this year.” McManus said, “All the networks looked really seriously at 3-D. ... It looked brilliant for about 15 minutes. What we found out was, it’s really not a very good way to watch a sporting event, with the camera moving back and forth quickly." With CBS and ESPN deciding not to pursue the technology, McManus said, "I don’t think you’ll see anybody in the near future or perhaps the distant future really pursuing 3-D coverage.” He added, “What we’re all pursuing now is 4K, which is super high-definition" (EW.com, 7/17).