SBD/July 18, 2014/Media

Final Ratings: Fox-Time Warner Talks A Ratings Play?; TNT Wraps Up NASCAR

In N.Y., Steel & Sandomir cite analysts and industry execs as saying that “among the top reasons” that News Corp. Chair & CEO Ruper Murdoch covets Time Warner “is the opportunity to acquire more sports rights and bolster” FS1. Horizon Media Dir of Research Brad Adgate cited Nielsen data showing that over the last 11 months, FS1 has averaged 88,000 viewers among males 18-49 during primetime and 122,000 viewers among all adults 18-49 in primetime. That compares to ESPN’s 762,000 viewers among males 18-49 and 1.07 million viewers among adults 18-49 during the same period (N.Y. TIMES, 7/18).

CORN POPS: NBCSN averaged 444,000 viewers for the Verizon IndyCar Series Iowa Corn Indy 300 on Saturday night, which had its start time moved up 30 minutes to avoid storms. However, showers still forced the series into its first rain-induced red flag since ’11. Last year’s Iowa race aired on ABC on Sunday afternoon in late June, averaging 928,000 viewers. The race aired on NBCSN in ’12, averaging 254,000 viewers in late June on a Saturday night (Austin Karp, Assistant Managing Editor).

NOTES: TNT earned a 2.7 U.S. rating and 4.285 million viewers for its final NASCAR Sprint Cup Series telecast last Sunday afternoon from New Hampshire Motor Speedway. NBC and Fox Sports become the official NSCS TV partners beginning in ’15. The audience for the Camping World RV Sales 301 was down 16% and 13%, respectively, from a 3.2 rating and 4.907 million viewers for the race last year. This year’s race went head-to-head with the Germany-Argentina FIFA World Cup final on ABC....ESPN2 drew 426,000 viewers for Timbers-Sounders on Sunday night, a match that received heavy promotion during ABC’s Germany-Argentina telecast earlier in the day (Karp).

The charts below list final ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
FIFA World Cup final: Germany-Argentina
7/13
ABC
3:00-5:44pm
9.1
17,324
MLB: (regional)
7/12
Fox
7:15-11:00pm
1.4
2,079
PGA Tour: John Deere Classic: Final Round
7/13
CBS
3:00-6:00pm
1.1
1,533
PGA Tour: John Deere Classic: Third Round
7/12
CBS
3:00-6:00pm
0.9
1,261
Golf: U.S. Senior Open: Final Round
7/13
NBC
2:30-6:00pm
0.7
1,000
Tour de France: Stage 8
7/12
NBC
8:00-11:30am
0.7
959
European Tour: Aberdeen Asset Management
Scottish Open: Final Round
7/13
NBC
12:00-2:30pm
0.7
954
"World of X Games: Billabong XXL Awards"
7/12
ABC
3:00-4:00pm
0.5
818
"ESPN Sports Saturday"
7/12
ABC
5:00-6:00pm
0.5
721
Golf: U.S. Senior Open: Third Round
7/12
NBC
2:15-6:45pm
0.5
707
European Tour: Aberdeen Asset Management
Scottish Open: Third Round
7/12
NBC
12:00-2:15pm
0.5
695
Ricoh Women's British Open: Third Round highlights
7/12
ABC
4:00-5:00pm
0.3
537
"PGA Tour Special: Changing The Face of The Game"
7/13
CBS
2:00-3:00pm
0.3
457
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
FIFA World Cup: Semifinal: Argentina-Netherlands
7/9
ESPN
4:00-6:51pm
4.3
6,823
FIFA World Cup: Semifinal: Germany-Brazil
7/8
ESPN
4:00-6:06pm
4.2
6,643
FIFA World Cup: Third-Place Game: Netherlands-Brazil
7/12
ESPN
4:00-6:03pm
2.8
4,747
NASCAR Sprint Cup Series:
Camping World RV Sales 301 (New Hampshire)
7/13
TNT
1:00-4:36pm
2.7
4,285
MLB: Yankees-Orioles
7/13
ESPN
8:00-9:49pm
1.4
2,013
NASCAR Nationwide Series: Sta-Green 200 (New Hampshire)
7/12
ESPN2
3:30-6:00pm
0.9
1,347
MLB: Pirates-Cardinals
7/9
ESPN
8:00-11:42pm
0.7
1,023
MLB: Yankees-Indians
7/7
ESPN
7:00-10:12pm
0.6
742
General Tire World Cup of Softball: Canada-U.S.
7/13
ESPN
1:00-3:25pm
0.5
670
NASCAR Camping World Truck Series: American Ethanol 200 (Iowa)
7/11
FS1
8:30-10:20pm
0.4
663

 

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