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SBD/July 18, 2014/Colleges
Univ. Of North Texas Set To Add Alcohol Sales In Public Sections For Football Games
Published July 18, 2014
BOOZE MOVEMENT: The MOTLEY FOOL's David Stegon noted approximately 25 of the 126 FBS schools "allow for alcohol sales in their stadiums." The majority, including Cincinnati, Houston, Louisville, Memphis and Tulane, "are in metropolitan areas." The schools "allow drinking to help in a competitive entertainment marketplace." With this opportunity to "bring in extra revenue, expect more schools to follow suit." College football "is a major revenue stream for many of the top universities ... and college sports have never been shy about trying to maximize profits." In the end, economics "will drive this decision." Alcohol "is coming to more college football games," as it is "too lucrative not to" (FOOL.com, 7/16).