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SBD/July 17, 2014/Marketing and Sponsorship
Nissan Forms EPL's Most Lucrative Automotive Partnership With Manchester City
Published July 17, 2014
LOSING GRIP: The DPA reported German tire manufacturer Continental "has decided to end" its sponsorship with FIFA. Continental had sponsored the organization, and thus the World Cup, "since the tournament in Germany" in '06, and the deal reportedly cost the company US $67.7M. Continental said that its decision to end the sponsorship ahead of the controversial World Cups in Russia in '18 and Qatar in '22 "was not politically motivated" (DPA, 7/15).