SBD/July 17, 2014/Facilities

New Packers Pro Shop Has "Big-City Style," More Than Double The Size Of Old Store

Packers officials expect the pro shop to make an additional $1-2M a year
A ribbon cutting ceremony was held today at the new Packers Pro Shop at Lambeau Field, which is "21,500 square feet of glamour, kitsch and cuteness offered with big-city style," according to a front-page piece by Richard Ryman of the GREEN BAY PRESS-GAZETTE. The shop has Packers gear for "tiny quarterbacks, linebackers and cheerleaders; furniture and fridges for those Packers basements; a wall of hats -- 36 linear feet of headgear -- jerseys, jerseys and jerseys, and everywhere photos of Packers history." It is "more than twice as large as the one it replaced," and is "angular, open, bathed in natural light and visually stimulating." New elements include "non-Packers items, such as Lucy, Kuhl and Cutter & Buck merchandise, as well as a Nike section that includes Tiger Woods golf apparel, golf balls, bags and more." The Pro Shop also can be "ever-changing," as most of its fixtures "are on wheels, including extra checkout stations for big game-day crowds." Team officials said that they "expect the shop to make" $1-2M a year more than it previously did (GREEN BAY PRESS-GAZETTE, 7/17). The shop includes a six-foot-tall, "authentic, scaled replica of a game-day helmet hanging from the ceiling at its main entrance." Other new amenities "include a football light fixture measuring 10 feet by 6 feet and a refurbished 1957 Packers truck" (BIZJOURNALS.com, 7/17).
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