SBD/July 16, 2014/Media

DC Is Top Market For ESPN World Cup Coverage, While Sun Belt Cities Lead Univision

Univision's World Cup coverage outdrew ABC and ESPN in four markets
DC led all markets across ABC/ESPN/ESPN2 during coverage of the ’14 FIFA World Cup, averaging a 4.9 local rating for 64 matches. The nation’s capital ranked No. 3 in ’10, averaging a 3.6 local rating. Miami-Ft. Lauderdale led all markets in ’10 with a 3.9 local rating, but dropped to No. 7 in ’14 with a 3.8 rating. N.Y. remained the No. 2 market with a 4.6 rating this year, up from a 3.6 in ’10. S.F.-Oakland-San Jose moved up from No. 5 in ’10 to No. 3 this year. Cleveland-Akron ranked last for World Cup matches in ’14 with a 1.7 local rating. The MLS market with the lowest rating was Dallas-Ft. Worth with a 2.1 local rating. Meanwhile, Univision outdrew ABC/ESPN/ESPN2 coverage during the tournament in major markets such as L.A., Miami-Ft. Lauderdale, Houston and Dallas-Ft. Worth. Miami-Ft. Lauderdale led Univision's coverage with a 6.7 local rating, followed by L.A. with a 5.6 local rating (Austin Karp, Assistant Managing Editor).

TOP MARKETS FOR '14 FIFA WORLD CUP COVERAGE ON ABC/ESPN/ESPN2
RANK
MARKET
LOCAL RATING
1
DC
4.9
2
N.Y.
4.6
3
S.F.-Oakland-San Jose
4.4
4t
L.A.
4.0
4t
San Diego
4.0
6
Hartford-New Haven
3.9
7t
Miami-Ft. Lauderdale
3.8
7t
Orlando-Daytona Beach
3.8
9t
West Palm Beach
3.6
9t
Richmond
3.6
9t
Baltimore
3.6
9t
Boston
3.6
     
TOP MARKETS FOR '14 FIFA WORLD CUP COVERAGE ON UNIVISION
RANK
MARKET
LOCAL RATING
1
Miami-Ft. Lauderdale
6.7
2
L.A.
5.6
3
Houston
3.5
4t
Dallas-Ft. Worth
2.8
4t
N.Y.
2.8
6
Phoenix
2.1
7
S.F.-Oakland-San Jose
1.9
8
Chicago*
1.8
9
Sacramento
1.7
     

CHART NOTE: * = Chicago market excludes games from June 30-July 1 due to weather disruption.

EVERYTHING'S BIGGER IN TEXAS: In Houston, David Barron noted Sunday’s Germany-Argentina final recorded a 9.5 local rating on KTRK-ABC and an 8.6 on KXLN-Univision for an 18.1 total. That is "about 414,000 households in Houston on average, and it approximates what Texans games were doing locally before their two-year playoff run." The combined World Cup rating in Houston was 6.1, which is "better than a lot of prime time entertainment shows get these days, and it beats everything in the sports realm during the regular season save the NFL" (CHRON.com, 7/15).

SECOND-SCREEN SUCCESS: The HOLLYWOOD REPORTER's Natalie Jarvey noted Univision Deportes' streaming service had "more than 10 million unique viewers during the World Cup, four times as many viewers" as in '10. The Univision Deportes app "had 3.4 million downloads during the tournament." Univision Communications Senior VP & GM Mehul Nagrani said, "Audiences leapfrogged onto mobile consumption. Almost 87 percent of total consumption for World Cup was on mobile devices. We recognize this mobile-first nature of our audience." Nagrani added that Univision's stream "had no issues and no outages despite the record audience" (HOLLYWOODREPORTER.com, 7/15).

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Media, ESPN, FIFA World Cup

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