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SBD/July 16, 2014/Marketing and Sponsorship
Sources: Adidas Adds To Impressive Rookie Roster By Signing 76ers' Embiid, Celtics' Smart
Published July 16, 2014
SUMMER BREEZE: In Las Vegas, Alan Snel wrote engaging players is "just one way" adidas activates its "official NBA apparel and outfitter sponsorship deal" during the Samsung NBA Summer League. The Royal Crown bar, called, “The Club,” is a "popular attraction" for Thomas & Mack Center guests, but this week, it is "off-limits to NBA fans, as workers erected walls a week ago to enclose a swanky hospitality, meet-and-greet zone for adidas." adidas Global Sports Marketing Dir Jim Gatto said that the company suite is "being used to meet player agents, cut shoe endorsement deals, showcase future products and conduct 3-D symmetrical foot scanning to fit athletes with proper shoe sizes." Summer League VP/Business Operations Albert Hall said that there is a "growing trend of NBA sponsors such as adidas and teams using the summer league to more aggressively work with clients and fans" (LAS VEGAS REVIEW-JOURNAL, 7/15).