Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/July 16, 2014/Marketing and Sponsorship
Published July 16, 2014
PIZZA, PIZZA: Houston Pizza Venture, which is owned by Papa John's, yesterday announced a partnership with Texans DE J.J. Watt for this season. Starting this August and going through the Super Bowl, 10% of sales every Tuesday at all Papa John's locations in the greater Houston area will be donated to the J.J. Watt Foundation (PSP).
GOLDEN YEARS: ESPN.com's Paul Lukas noted images from an adidas retail catalog circulating on the Internet yesterday revealed all NBA teams that have won a championship will "wear a small gold tab on their back jersey collars" starting with the '14-15 season. The gold championship tab would be the "first league-wide championship badge ever used by one of the 'Big Four' North American professional sports leagues" (ESPN.com, 7/15).