New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/July 16, 2014/Marketing and Sponsorship
Published July 16, 2014
PIZZA, PIZZA: Houston Pizza Venture, which is owned by Papa John's, yesterday announced a partnership with Texans DE J.J. Watt for this season. Starting this August and going through the Super Bowl, 10% of sales every Tuesday at all Papa John's locations in the greater Houston area will be donated to the J.J. Watt Foundation (PSP).
GOLDEN YEARS: ESPN.com's Paul Lukas noted images from an adidas retail catalog circulating on the Internet yesterday revealed all NBA teams that have won a championship will "wear a small gold tab on their back jersey collars" starting with the '14-15 season. The gold championship tab would be the "first league-wide championship badge ever used by one of the 'Big Four' North American professional sports leagues" (ESPN.com, 7/15).