Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities MLB Partners Activating Around World Series Stewart-Haas Signs Apparel Deal With Nike Xbox Activates With Sounders Jerseys, Kiosks Microsoft Attempts To Improve NFL Tablet's Reputation Cubs Looking Out For Corporate Partners
SBD/July 16, 2014/Marketing and Sponsorship
Published July 16, 2014
PIZZA, PIZZA: Houston Pizza Venture, which is owned by Papa John's, yesterday announced a partnership with Texans DE J.J. Watt for this season. Starting this August and going through the Super Bowl, 10% of sales every Tuesday at all Papa John's locations in the greater Houston area will be donated to the J.J. Watt Foundation (PSP).
GOLDEN YEARS: ESPN.com's Paul Lukas noted images from an adidas retail catalog circulating on the Internet yesterday revealed all NBA teams that have won a championship will "wear a small gold tab on their back jersey collars" starting with the '14-15 season. The gold championship tab would be the "first league-wide championship badge ever used by one of the 'Big Four' North American professional sports leagues" (ESPN.com, 7/15).