SBD/July 15, 2014/Media

SI.com Sets New One-Day Traffic Record Behind Exclusive LeBron Story

SI generated 6.1 million unique visitors to SI.com on Friday, fueled by its LeBron James exclusive. That marks a new one-day traffic record for the site. The total beat its prior mark, set in January with an exclusive piece from Seahawks CB Richard Sherman, by 42%. The total, representing internal Omniture metrics, also is the third new SI.com one-day record in the last 15 months after its exclusive essay with Jason Collins in April '13. Half of the SI.com visitors last Friday came via mobile devices, and nearly a third through social referrals. Meanwhile, Bleacher Report said it generated 7.7 million unique visitors last Friday, fueled by the James news, the second-best traffic day in its history. The total trailed only the 7.9 million unique visitors it had on Feb. 3, the day after Super Bowl XLVIII.
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