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Marketing and Sponsorship

Marketplace Roundup

Cleveland-based Fresh Brewed Tees Owner Tony Madalone, whose company has been selling "FOR6IVEN" t-shirts around the return of Cavaliers F LeBron James, said, "We had the first batch printed Thursday to give to some media folks and had roughly 140 printed Friday morning BEFORE the decision was made in anticipation. ... We had to get the second batch of shirts couriered from Columbus on Friday night (roughly 2,500 pieces) and Cleveland Printwear worked through the night and the rest of the weekend getting them all printed for us." Madalone said of sales over the weekend, "I don't want to give exact numbers, but it's easily our most popular shirt of all time -- surpassing the Johnny 'Money Manziel' shirt. We've sold thousands" (Cleveland PLAIN DEALER, 7/15).

ALL NATURAL: In San Diego, Tod Leonard reports Callaway after 13 years will "end its sponsorship" of the Junior World Golf Championships after this week’s tournament, with IMG Academy "becoming the title sponsor beginning next year." The company has been a "presenting sponsor for Junior World for several years." San Diego Junior Golf Exec Dir Megan Mahoney said that the transition is a "natural one." She added that IMG was "willing to put in more sponsorship dollars" (SAN DIEGO UNION-TRIBUNE, 7/15).

BANG FOR THE BUCK: In Portland, Allan Brettman notes adidas yesterday announced it will pay about $1.28B over 10 years for the "right to design" EPL club Manchester United jerseys. Chicago-based Morningstar analyst Paul Swinand in an e-mail assessment of the deal wrote, "I think (Adidas) did pay too much. But time will tell; if ManU performs like in the last season, [adidas] would have been better off finding 'the next big team.' Adidas is thinking of the prestige for their soccer business, but it's a big price tag. ... Man U isn't what it used to be, and I don't just mean because they had a bad season" (Portland OREGONIAN, 7/15).

NEW RIDE: In Grand Rapids, Peter Wallner reported the NBA D-League Grand Rapids Drive will “hold an open house” on Thursday at the DeltaPlex Arena and “move into its downtown offices.” The franchise also expects to receive $40,000 of adidas merchandise “that will be available.” The apparel “includes T-shirts, hats, polo shirts, pants, golf-related items.” The "free open house" will give fans a “chance to see the arena setup for basketball as well as scout out and purchase seats for the season” (MLIVE.com, 7/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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