SBD/July 15, 2014/Marketing and Sponsorship

Marketplace Roundup

A second batch of 2,500 t-shirts were ordered after Friday's announcement
Cleveland-based Fresh Brewed Tees Owner Tony Madalone, whose company has been selling "FOR6IVEN" t-shirts around the return of Cavaliers F LeBron James, said, "We had the first batch printed Thursday to give to some media folks and had roughly 140 printed Friday morning BEFORE the decision was made in anticipation. ... We had to get the second batch of shirts couriered from Columbus on Friday night (roughly 2,500 pieces) and Cleveland Printwear worked through the night and the rest of the weekend getting them all printed for us." Madalone said of sales over the weekend, "I don't want to give exact numbers, but it's easily our most popular shirt of all time -- surpassing the Johnny 'Money Manziel' shirt. We've sold thousands" (Cleveland PLAIN DEALER, 7/15).

ALL NATURAL: In San Diego, Tod Leonard reports Callaway after 13 years will "end its sponsorship" of the Junior World Golf Championships after this week’s tournament, with IMG Academy "becoming the title sponsor beginning next year." The company has been a "presenting sponsor for Junior World for several years." San Diego Junior Golf Exec Dir Megan Mahoney said that the transition is a "natural one." She added that IMG was "willing to put in more sponsorship dollars" (SAN DIEGO UNION-TRIBUNE, 7/15).

BANG FOR THE BUCK: In Portland, Allan Brettman notes adidas yesterday announced it will pay about $1.28B over 10 years for the "right to design" EPL club Manchester United jerseys. Chicago-based Morningstar analyst Paul Swinand in an e-mail assessment of the deal wrote, "I think (Adidas) did pay too much. But time will tell; if ManU performs like in the last season, [adidas] would have been better off finding 'the next big team.' Adidas is thinking of the prestige for their soccer business, but it's a big price tag. ... Man U isn't what it used to be, and I don't just mean because they had a bad season" (Portland OREGONIAN, 7/15).

NEW RIDE: In Grand Rapids, Peter Wallner reported the NBA D-League Grand Rapids Drive will “hold an open house” on Thursday at the DeltaPlex Arena and “move into its downtown offices.” The franchise also expects to receive $40,000 of adidas merchandise “that will be available.” The apparel “includes T-shirts, hats, polo shirts, pants, golf-related items.” The "free open house" will give fans a “chance to see the arena setup for basketball as well as scout out and purchase seats for the season” (MLIVE.com, 7/14).
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