SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/July 15, 2014/Marketing and Sponsorship
Published July 15, 2014
ALL NATURAL: In San Diego, Tod Leonard reports Callaway after 13 years will "end its sponsorship" of the Junior World Golf Championships after this week’s tournament, with IMG Academy "becoming the title sponsor beginning next year." The company has been a "presenting sponsor for Junior World for several years." San Diego Junior Golf Exec Dir Megan Mahoney said that the transition is a "natural one." She added that IMG was "willing to put in more sponsorship dollars" (SAN DIEGO UNION-TRIBUNE, 7/15).
BANG FOR THE BUCK: In Portland, Allan Brettman notes adidas yesterday announced it will pay about $1.28B over 10 years for the "right to design" EPL club Manchester United jerseys. Chicago-based Morningstar analyst Paul Swinand in an e-mail assessment of the deal wrote, "I think (Adidas) did pay too much. But time will tell; if ManU performs like in the last season, [adidas] would have been better off finding 'the next big team.' Adidas is thinking of the prestige for their soccer business, but it's a big price tag. ... Man U isn't what it used to be, and I don't just mean because they had a bad season" (Portland OREGONIAN, 7/15).
NEW RIDE: In Grand Rapids, Peter Wallner reported the NBA D-League Grand Rapids Drive will “hold an open house” on Thursday at the DeltaPlex Arena and “move into its downtown offices.” The franchise also expects to receive $40,000 of adidas merchandise “that will be available.” The apparel “includes T-shirts, hats, polo shirts, pants, golf-related items.” The "free open house" will give fans a “chance to see the arena setup for basketball as well as scout out and purchase seats for the season” (MLIVE.com, 7/14).