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SBD/July 15, 2014/Franchises
Orlando City SC Ramps Up Marketing Budget To Capitalize On World Cup Popularity
Published July 15, 2014
MIND IF WE COME ALONG? A Daytona Beach NEWS-JOURNAL editorial states, "It would behoove area civic and sports-industry leaders to tap into soccer’s emerging popularity for our benefit." The Orlando-Daytona Beach-Melbourne TV market “boasted the nation’s fifth-largest viewership" for Sunday’s World Cup final. Soccer fans in the area "are big city and international transplants, folks who studied abroad during college, or participants in area child, high school and college soccer leagues." They are "the sport’s foothold" in the area, and Daytona Beach "should be thinking about turning that cornerstone into commerce." A "logical first step ought to be forging a relationship" with Orlando City SC (Daytona Beach NEWS-JOURNAL, 7/15).