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SBD/July 15, 2014/Events and Attractions
Reds Send 30 Staffers To MLB All-Star Game In Preparation For Hosting '15 Event
Published July 15, 2014
BEER HERE: THE STREET's Jason Notte noted fans at tonight's MLB All-Star game are "going to be able to dispense their own beer" through newly installed Draftserv machines at Target Field. Notte wrote he is sure both Delaware North and Anheuser Busch "view self-serve beer machines as a great leap forward, but anyone who's ever stood behind a tap at a sporting event or run the token booth at a beer festival knows that even with limits in place, it's tough to keep everyone clear and functional." A self-serve system "doesn't help that at all and can only do more harm to baseball's longstanding relationship with beer than it does good." The All-Star Game crowd "may handle it just fine, but a self-service procedure only needs one bad midsummer night to go horribly wrong" (THESTREET.com, 7/12). CBS Sports Network's Jim Rome called the Draftserv machines "one of the worst ideas I've ever heard." He noted fans can pour "up to -- get this -- 48 ounces every 15 minutes." Rome: "This is supposed to be a convenience? It sounds more like a challenge to see how many ounces you can serve yourself in nine innings. ... I like that modern MLB parks are looking for innovation, I just wish that it wasn't about inebriation" ("Rome," CBSSN, 7/7). In Boston, Kevin Paul Dupont wrote, "I imagine a pour-your-own machine at a ballpark will surprise most Americans. At least for a little while. We still have our quirks about alcohol throughout the 50 states" (BOSTON GLOBE, 7/13). In Orlando, Jerry Greene writes under the header, "MLB Lets Fans Serve Themselves All-Star Booze. What Could Go Wrong?" (ORLANDO SENTINEL, 7/13).