Swofford, ACC Adamant TV Net Will Help Conference Patriots Create New Account On Medium NBC Sports Viewership Mixed For British Open Media Notes ESPN Confident Of Full ACC Net Distribution Olympic Apps Provide Unique Coverage Media Notes Real Salt Lake Reinstates Columnist's Credential ESPN Sees Jump In Unique Visitors In June FSU Will Star In Showtime Series
SBD/July 14, 2014/Media
Twitter Again Sees Record Volume On World Cup-Related Messages
Published July 14, 2014
REAL TIME SCORING: In San Jose, Patrick May noted Google execs in a "first-ever experiment" yesterday attempted to watch the World Cup Final and, by "monitoring Google searches in real time, tell us what we're thinking." A team of "about 20 data analysts, copywriters, illustrators and translators have been holed up the past six weeks." Their goal was to monitor World Cup-related searches, "suss out entertaining trends and then quickly create fun illustrations on Google's World Cup page." R/GA, London, Design Dir Pete Jupp said that the "war-room crew has focused on pulling out trends that are 'fun and shareable'" (SAN JOSE MERCURY NEWS, 7/13).
DONE IN A SNAP: MASHABLE's Samantha Murphy Kelly noted in the hours leading up to Germany-Argentina, Snapchat users "began to receive a stream of photos that showed how people were enjoying their time before the final." After the game started at 3:00pm, "more Snaps were added to the 'Our Story' collection, and were pushed out by an account called 'Rio Live.'" A Snapchat spokesperson said that while the company "didn't promote the 'Rio Live' account beforehand, users caught on quickly." Yesterday's move "marks the first major test of Snapchat's new group-sharing feature called Our Story, which pulls posts from many users into one large Snapchat story for 24 hours" (MASHABLE.com, 7/13).