SBD/July 14, 2014/Media

Twitter Again Sees Record Volume On World Cup-Related Messages

Twitter yesterday said that the World Cup Final generated 32.1 million tweets, second to only Germany's semifinal win over Brazil. When Germany completed its tournament yesterday, Twitter had a peak volume at the final whistle of 618,725 tweets per minute, a new record for the platform (Eric Fisher, Staff Writer). The HOLLYWOOD REPORTER’s Kimberly Nordyke reported coming in a “close second” behind the end of the game was Germany F Mario Gotze's game-winning goal scored in extra time (556,499), followed by the “presentation of the Golden Ball Award” to Argentina F Lionel Messi and the Golden Glove Award to Germany G Manuel Neuer (395,773). Meanwhile, Gotze was the “most-mentioned” player during the game, followed by Neuer and Germany MF Christoph Kramer (HOLLYWOODREPORTER.com, 7/13). Yesterday’s match also was the “most talked about single sporting event ever on Facebook.” Facebook said that 88 million people “had more than 280 million interactions related to the game, including status updates, comments and likes.” That “exceeded the previous record” set by Super Bowl XLVII in ‘13, which “attracted 245 million interactions” (HOLLYWOODREPORTER.com, 7/13).

REAL TIME SCORING
: In San Jose, Patrick May noted Google execs in a "first-ever experiment" yesterday attempted to watch the World Cup Final and, by "monitoring Google searches in real time, tell us what we're thinking." A team of "about 20 data analysts, copywriters, illustrators and translators have been holed up the past six weeks." Their goal was to monitor World Cup-related searches, "suss out entertaining trends and then quickly create fun illustrations on Google's World Cup page." R/GA, London, Design Dir Pete Jupp said that the "war-room crew has focused on pulling out trends that are 'fun and shareable'" (SAN JOSE MERCURY NEWS, 7/13).

DONE IN A SNAP: MASHABLE's Samantha Murphy Kelly noted in the hours leading up to Germany-Argentina, Snapchat users "began to receive a stream of photos that showed how people were enjoying their time before the final." After the game started at 3:00pm, "more Snaps were added to the 'Our Story' collection, and were pushed out by an account called 'Rio Live.'" A Snapchat spokesperson said that while the company "didn't promote the 'Rio Live' account beforehand, users caught on quickly." Yesterday's move "marks the first major test of Snapchat's new group-sharing feature called Our Story, which pulls posts from many users into one large Snapchat story for 24 hours" (MASHABLE.com, 7/13).
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