NESN Providing News Inserts During Sox Games The Players' Tribune Continuing To Gain Momentum Iger Talks ESPN Going Straight To Consumer PGA Tour Debuting OTT Service This Week Virtual Reality TV Possible For '24 Olympics? Social Studies: Twins President Dave St. Peter Media Notes Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated
SBD/July 14, 2014/Media
Twitter Again Sees Record Volume On World Cup-Related Messages
Published July 14, 2014
REAL TIME SCORING: In San Jose, Patrick May noted Google execs in a "first-ever experiment" yesterday attempted to watch the World Cup Final and, by "monitoring Google searches in real time, tell us what we're thinking." A team of "about 20 data analysts, copywriters, illustrators and translators have been holed up the past six weeks." Their goal was to monitor World Cup-related searches, "suss out entertaining trends and then quickly create fun illustrations on Google's World Cup page." R/GA, London, Design Dir Pete Jupp said that the "war-room crew has focused on pulling out trends that are 'fun and shareable'" (SAN JOSE MERCURY NEWS, 7/13).
DONE IN A SNAP: MASHABLE's Samantha Murphy Kelly noted in the hours leading up to Germany-Argentina, Snapchat users "began to receive a stream of photos that showed how people were enjoying their time before the final." After the game started at 3:00pm, "more Snaps were added to the 'Our Story' collection, and were pushed out by an account called 'Rio Live.'" A Snapchat spokesperson said that while the company "didn't promote the 'Rio Live' account beforehand, users caught on quickly." Yesterday's move "marks the first major test of Snapchat's new group-sharing feature called Our Story, which pulls posts from many users into one large Snapchat story for 24 hours" (MASHABLE.com, 7/13).