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SBD/July 14, 2014/Media
Twitter Again Sees Record Volume On World Cup-Related Messages
Published July 14, 2014
REAL TIME SCORING: In San Jose, Patrick May noted Google execs in a "first-ever experiment" yesterday attempted to watch the World Cup Final and, by "monitoring Google searches in real time, tell us what we're thinking." A team of "about 20 data analysts, copywriters, illustrators and translators have been holed up the past six weeks." Their goal was to monitor World Cup-related searches, "suss out entertaining trends and then quickly create fun illustrations on Google's World Cup page." R/GA, London, Design Dir Pete Jupp said that the "war-room crew has focused on pulling out trends that are 'fun and shareable'" (SAN JOSE MERCURY NEWS, 7/13).
DONE IN A SNAP: MASHABLE's Samantha Murphy Kelly noted in the hours leading up to Germany-Argentina, Snapchat users "began to receive a stream of photos that showed how people were enjoying their time before the final." After the game started at 3:00pm, "more Snaps were added to the 'Our Story' collection, and were pushed out by an account called 'Rio Live.'" A Snapchat spokesperson said that while the company "didn't promote the 'Rio Live' account beforehand, users caught on quickly." Yesterday's move "marks the first major test of Snapchat's new group-sharing feature called Our Story, which pulls posts from many users into one large Snapchat story for 24 hours" (MASHABLE.com, 7/13).