New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/July 14, 2014/Marketing and Sponsorship
Adidas Emerges As World Cup Winner, Renews Partnership With Mexico National Team
Published July 14, 2014
SALES KICK: FORBES' Darren Heitner reported adidas has "extended its contractual relationship to support" the Mexico National Team through '22. adidas America Soccer Dir Ernesto Bruce said, “For us in the U.S., Mexico is our No. 1 selling jersey; Germany and Argentina are tied for second place in terms of total volume. We’ve had a 30% increase in overall sales of Mexican National Team jerseys from the 2010 World Cup to this World Cup” (FORBES.com, 7/11). The AP's Anne Peterson wrote after Germany's victory over Argentina yesterday, companies that "produce soccer-related merchandise are already winning" (AP, 7/12).