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Marketing and Sponsorship

Adidas Emerges As World Cup Winner, Renews Partnership With Mexico National Team

With two adidas-sponsored teams, Germany and Argentina, making the '14 FIFA World Cup final, the company "cemented its status as the biggest global soccer brand" over rival Nike, according to Claire Atkinson of the N.Y. POST. Marketing experts said that adidas also took the "top prize as the standout brand in the tournament." Sports and entertainment experience company Goviva President Robert Tuchman said adidas was the "overall winner hands down.” Atkinson wrote as if "money-losing Sony needed another embarrassment, the official World Cup partner lost to Apple-owned Beats in the headphones sweepstakes" (N.Y. POST, 7/12). In England, Vaishali Bhardwaj wrote adidas "are no strangers to producing pretty epic football adverts," so it is "no surprise" that the brand released a spot titled "The Final" ahead of yesterday's World Cup final. The ad calls on both sets of players to "give everything and regret nothing" (METRO.co.uk, 7/13).

SALES KICK: FORBES' Darren Heitner reported adidas has "extended its contractual relationship to support" the Mexico National Team through '22. adidas America Soccer Dir Ernesto Bruce said, “For us in the U.S., Mexico is our No. 1 selling jersey; Germany and Argentina are tied for second place in terms of total volume. We’ve had a 30% increase in overall sales of Mexican National Team jerseys from the 2010 World Cup to this World Cup” (FORBES.com, 7/11). The AP's Anne Peterson wrote after Germany's victory over Argentina yesterday, companies that "produce soccer-related merchandise are already winning" (AP, 7/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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