Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Adidas On Cusp Of 10-Year, $1.3B Kit Deal With Manchester United

adidas "is primed to sign" a 10-year kit deal with EPL club Manchester United that could be worth up to $1.3B (all figures U.S.) after rival Nike "declined to match the German company’s offer," according to Roger Blitz of the FINANCIAL TIMES. Months of talks between Nike and the club to extend its 13-year kit deal ended with a statement from the company saying the terms on offer "did not represent good value for Nike’s shareholders." Nike "was given a period of exclusivity to extend the deal, but when this expired United approached rival companies." Nike "still had the right to match any competing offer." If ManU finalizes the deal with adidas, it is "likely to be the biggest" in soccer and "worth more than double Real Madrid’s deal with the company." The size of the deal "underlines the fight for supremacy" between Nike and adidas in the sport (FINANCIAL TIMES, 7/9). ESPN.com's Darren Rovell noted Nike, which had been making ManU's kit since '02 and was paying about $40M a year on the deal, recently announced that soccer revenue for the company "was up" 21% to $2.3B in the last fiscal year. From July '13-March '14, publicly traded ManU "pulled in" $48.2M in retail, merchandising, apparel and product licensing revenue (ESPNFC.com, 7/8). The WALL STREET JOURNAL's Sara Germano noted New Balance subsidiary Warrior Sports also "expressed interest in sponsoring" ManU (WSJ.com, 7/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/09/Marketing-and-Sponsorship/ManU.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/09/Marketing-and-Sponsorship/ManU.aspx

CLOSE