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SBD/July 9, 2014/Franchises
Put It On The Card: Wild Introduce Digital Ticketing For Season-Ticket Holders
Published July 9, 2014
INTO THE WILD: In St. Paul, Charley Walters noted Wild Owner Craig Leipold is "excited about the gigantic new video scoreboard that will be in place in Xcel Energy Center for next season." Leipold: "We're in the entertainment business; we need to keep up with other teams, and our fans are going to love the scoreboard. This is the newest generation. It's not only going to be bigger and clearer, but the uniqueness is that it's still going to have the characteristic of the culture of the Minnesota Wild." He added, "It's not just lights and metal. There's going to be some wood and our trees are going to be up there. It's going to be iconic; everybody will know that they're in the Minnesota Wild arena." Leipold revealed that within the next 12 months, "probably every seat in the Xcel Energy Center will have been replaced with new ones" (ST. PAUL PIONEER PRESS, 7/6).