SBD/July 9, 2014/Franchises

Cast-ing Call: Rams To Use New Mobile App To Ask About Fan Experience At EJD

The Rams during the '14 season will use a new mobile app called Cast to "make adjustments or changes to enhance the fan experience" during games at Edward Jones Dome, according to Brian Feldt of the ST. LOUIS BUSINESS JOURNAL. Cast, which this week was released in the Apple App Store, allows users to "create and answer micro polls through existing social networks such as Facebook and Twitter." App creator Matt Sebek said that the Rams will "use the app throughout the 2014 season ... but the app is available for anyone -- or brand -- to use." Sebek: "The Rams are interested in asking fans about things such as jersey colors and stadium music. These are things fans are discussing every Sunday. Now, fans will have an opportunity to decide." Rams VP/Marketing & Brand Strategy Brian Killingsworth said that other poll questions "could include testing out various concession items, deciding on the touchdown celebration song or voting on which player should be featured as an exclusive interview on the Rams' website" (BIZJOURNALS.com, 7/8).
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