SBD/July 8, 2014/Marketing and Sponsorship

Seahawks Sign Three-Year Sponsorship With Parent Company Of Coinstar, Redbox

Outerwall will have signage on the tunnel leading into CenturyLink Field,
The Seahawks have signed Outerwall to a three-year sponsorship deal valued annually in the low seven figures, a first for the Washington-based company that owns the Coinstar and Redbox kiosks. Under the deal, Outerwall, which changed its name from Coinstar Inc. a year ago, gets signage on the tunnels leading onto the field at CenturyLink Field, along with digital signage. Activation plans are yet to be determined, but there are no plans as of now to have Outerwall's various vending machines at the stadium. Seahawks VP/Corporate Partnerships & Suites Amy Sprangers said Outerwall is seeking expanded branding to generate awareness through the sponsorship. The deal grew out of an introduction from Verizon, another Seahawks corporate patron. Kiosk-based promotions are in the offing. Outerwall also will participate in the team's Spirit of 12 cause-related program, which benefits local nonprofits, by donating up to $100,000. The deal is easily the biggest sponsorship expenditure for Outerwall, which previously sponsored Houston's Zombie Walk. Coming off the first Super Bowl victory in franchise history, the Seahawks have seen double-digit growth in both suite sales and corporate sponsorship revenues. Another leading indicator: tickets for this year's training camp sold out in 45 minutes. Last year, that took 26 days. "We don't have a lot of inventory left, but we can be a little more aggressive about pricing now, and we're looking to be creative with deals like this one," Sprangers said.
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