McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex H&M-Designed Wardrobe To Draw Attention Saints' Slap Ya Mama Red Zone Presence Dropped Ortho To Sponsor Biffle's RFR No. 16 Marketers Debate Earnings Potential Of Mo'Ne Davis
Upcoming Conferences and Events
SBD/July 8, 2014/Marketing and Sponsorship
Chevy Gets Nostalgic In Unveiling New ManU Kits, While Nike Reportedly Out As Supplier
Published July 8, 2014
SEEING RED: ESPN's Darren Rovell cited sources that are confirming Nike has informed ManU "it will not match adidas for future kit rights." The new deal is worth more than $100M annually (TWITTER.com, 7/8). REUTERS' Keith Weir cited a source as saying that the "cost of a new contract" was the reason Nike is walking away from its deal, which expires next year. Nike has provided the kits since '02 (REUTERS, 7/7). ManU received around $65M from the Nike deal in '12-13, including "its share of profit from the sale of merchandise around the world" (London DAILY MAIL, 7/8).