Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup PGA Tour Honors Palmer With Full-Page Ad Ortiz Promotes Food Line On "Late Night" Paralympian Promoted As Public Speaker In SI BMW Joins Andretti To Compete In Formula E Stats Unveils New Logo, Brand Strategy Palmer Leaves Unique Marketing Legacy
SBD/July 8, 2014/Marketing and Sponsorship
Chevy Gets Nostalgic In Unveiling New ManU Kits, While Nike Reportedly Out As Supplier
Published July 8, 2014
SEEING RED: ESPN's Darren Rovell cited sources that are confirming Nike has informed ManU "it will not match adidas for future kit rights." The new deal is worth more than $100M annually (TWITTER.com, 7/8). REUTERS' Keith Weir cited a source as saying that the "cost of a new contract" was the reason Nike is walking away from its deal, which expires next year. Nike has provided the kits since '02 (REUTERS, 7/7). ManU received around $65M from the Nike deal in '12-13, including "its share of profit from the sale of merchandise around the world" (London DAILY MAIL, 7/8).