Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/July 8, 2014/Marketing and Sponsorship
Chevy Gets Nostalgic In Unveiling New ManU Kits, While Nike Reportedly Out As Supplier
Published July 8, 2014
SEEING RED: ESPN's Darren Rovell cited sources that are confirming Nike has informed ManU "it will not match adidas for future kit rights." The new deal is worth more than $100M annually (TWITTER.com, 7/8). REUTERS' Keith Weir cited a source as saying that the "cost of a new contract" was the reason Nike is walking away from its deal, which expires next year. Nike has provided the kits since '02 (REUTERS, 7/7). ManU received around $65M from the Nike deal in '12-13, including "its share of profit from the sale of merchandise around the world" (London DAILY MAIL, 7/8).