Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Manchester United Sponsors Push For Asia Tour
SBD/July 8, 2014/Marketing and Sponsorship
Chevy Gets Nostalgic In Unveiling New ManU Kits, While Nike Reportedly Out As Supplier
Published July 8, 2014
SEEING RED: ESPN's Darren Rovell cited sources that are confirming Nike has informed ManU "it will not match adidas for future kit rights." The new deal is worth more than $100M annually (TWITTER.com, 7/8). REUTERS' Keith Weir cited a source as saying that the "cost of a new contract" was the reason Nike is walking away from its deal, which expires next year. Nike has provided the kits since '02 (REUTERS, 7/7). ManU received around $65M from the Nike deal in '12-13, including "its share of profit from the sale of merchandise around the world" (London DAILY MAIL, 7/8).