New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/July 7, 2014/Marketing and Sponsorship
Published July 7, 2014
A TRICK UP HIS SLEEVE? During the first set of the Roger Federer-Milos Raonic Wimbledon semifinal match, ESPN's Chris Fowler noted Raonic was wearing a white sleeve on his right arm under his shirt. Fowler said Raonic began wearing the sleeve, which "conforms with the Wimbledon dress code," after taking some "medication for a rash on that arm" during a tournament at Indian Wells earlier this year. Fowler said, "There's no reason to wear it now, other than he says it feels good or maybe superstition." ESPN's John McEnroe added, "Maybe he's got an endorsement deal" ("Wimbledon," ESPN, 7/4).
HIS OWN BOSS: REUTERS' Alan Baldwin reported fashion brand Hugo Boss is "set to end its association" with the McLaren F1 team -- "one of the longest running partnerships in sport" -- to link up with the Mercedes F1 team next year. The partnership dates back to '81. While Boss is not a title sponsor or major source of funding, the brand "has been a big part of McLaren's identity through fashion shoots and as a provider of team apparel" (REUTERS, 7/6).
UNITED STAKES: The BBC's Mike Keegan reported adidas, Nike and Warrior "remain in talks" with EPL club Manchester United "over the right to take over" as its official kit supplier when the existing agreement with Nike expires next season. A figure of US$1B over 10 years "has been discussed" (BBC.com, 7/3).