SBD/July 7, 2014/Marketing and Sponsorship

Florida Gubernatorial Candidate Crist's Name Pulled From NASCAR Sprint Cup Series Ride

Crist's name was to appear in six spots on Wise's No. 98 Sprint Cup car
The co-Owners of Josh Wise's No. 98 NASCAR Sprint Cup Series car said that the name of a Florida Democratic gubernatorial contender was removed from the vehicle Friday "after the Republican Party of Florida filed a complaint earlier in the week alleging the sponsorship broke campaign finance laws," according to Swisher & Graham of the Daytona Beach NEWS-JOURNAL. Car co-Owner Phil Parsons, a former NASCAR driver, said that he took Charlie Crist's "name off the vehicle" before yesterday's Coke Zero 400 at Daytona Int'l Speedway after talking with co-Owner Mike Curb, who "is a supporter" of Florida Republican Gov. Rick Scott. Parsons said, "Mike is a huge supporter and partner of ours on this team and Mike just wasn't comfortable with that on the car, so in respect to Mike we decided to take it off." Crist's name "appeared in six spots and the phrase 'Charlie Crist for Florida' was featured across the hood before it was removed." Instead, Curb, a "prominent music producer," said that he "reached an agreement with Parsons to make his company Curb Records the car's primary sponsor." The car in yesterday's race featured decals "promoting Curb Records' recording artist Lee Brice." The car also honored the 30th anniversary of Richard Petty's 200th win (Daytona Beach NEWS-JOURNAL, 7/4). Brice said, "Mike is a really huge race fan and supporter. I’ve had the honor of my face being on cars a couple of times. I got the hood on Dale Earnhardt Jr.’s car once. I capture those times as much as I can" (FLORIDA TIMES-UNION, 7/6).
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