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SBD/July 7, 2014/Marketing and Sponsorship
Wimbledon Loss May Have Cost Bouchard Sponsorships, But IMG Wants To Sign Her
Published July 7, 2014
CONTRACT YEAR: BLOOMBERG NEWS' Danielle Rossingh reported IMG is "trying to sign" Bouchard, whose management contract with Lagardere Unlimited "expires this year." IMG Global Head of Tennis Fernando Soler said, "We would love to represent Eugenie Bouchard. We’ve stressed our interest to sign her. We’ve been in touch with her." He added Bouchard, the first Canadian to reach a major singles final on either the men's or women's side, "has all the elements to succeed." Lagardere VP/Tennis Sam Duvall, who currently reps Bouchard, said that they are "in talks to renew" (BLOOMBERG.com, 7/4).
ALL-IN-ONE: Generate Sponsorship co-Founder Rupert Pratt discussed Wimbledon’s appeal to sponsors, noting "from a commercial perspective it's got everything: Global appeal, global TV audiences, prestige, heritage." He noted companies "pay more for ultimately less because it's not cluttered, it creates an exclusive environment and sponsors then compete to become part of that environment. In some ways it's more appealing, but then of course sponsors have to work harder to leverage that association” (TELEGRAPH.co.uk, 7/4).